2/11/12

A note on Public Relations.

There are a number of facets to a job in Public Relations that are naturally attractive to me. A focus on relationship-building, writing responsibilities, event planning, interaction with hard news, organization, strategy development. Most of it answers the question, "what would you do even if you weren't getting paid for it?" I would do this. Public Relations is a fit for me. 

But at least one aspect of this job is really tough. It's the part that I didn't realize until I was already in it - and that's the tendency for things to frequently change. Teams change, accounts change, offices change, media contacts change, practice groups change. Heck, people change. It's a system that is rapidly modifying and reinventing itself. To keep up with a culture that we service and reflect, we need to be adaptable. 

Friday was my last day at the agency where I started. Monday is my first day at another agency where I'll be specializing in Food and Health, a step closer to where I always wanted to end up. I have no doubts that this is a fantastic opportunity. It is. It will be. 

But as I said tearful goodbyes this week, I was made poignantly aware that change will always throw me for a loop. It will always make my heart hurt a little. And if I've made incredible friends and loved my accounts and devoted a great deal of energy to my work along the way, it's so much harder. 

But oh, so worth it. 
- Farewell dinner with girls and guy (#PRRatio) -

New beginnings. Here I come.

4 comments:

  1. good luck!
    change is good, even if it's hard.

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  2. I don't love change either, but this sounds like it's a good one for you. :)

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  3. Congratulations on the new job - I'm sure it will be amazing! :)

    I know how hard it is to move from a company you really love - plus it's part of human nature to resist change. But once you get settled in you will love it, and the great thing is that you're still in NY so you can always meet up with your old co-workers for an after work drink :)

    xxx
    Jenna

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  4. Just teared up a bit! Miss you xx CCC

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